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PILLAR LEGAL

WHO WE ARE

Established in 2008, with offices in
San Francisco, San Diego and Shanghai,
Pillar Legal helps technology leaders
protect their companies so they can
focus on innovation and growth.

WHO WE ARE

An Agile, Boutique Law Firm Dedicated
to Providing Practical Legal Advice to
Technology Companies

WHY PILLAR LEGAL?

  • Deep experience in technology and video game industries.
  • Full company lifecycle legal support from formation to M&A exit.
  • Experienced cross-cultural and bilingual team who are well-connected in both the U.S. and China.
  • Big firm service with competitive boutique firm pricing and startup friendly pragmatic advice.
  • Vast global referral network to help meet a wide range of specialized legal service requirements.

MEET OUR TEAM

HOW WE CAN HELP

TECH STARTUP
VIDEO GAME INDUSTRY
U.S. Market Entry and Compliance
China Practice

At Pillar Legal, we understand all aspects of the various legal challenges startups face, from formation to exit, and everything in between including financings, employment, equity compensation, intellectual property, terms of service, data privacy and commercial contracts.

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Pillar Legal regularly advises video game companies of all sizes, including many of the world’s largest developers and publishers of mobile, PC and console games, on development, licensing and publishing deals, regulatory compliance, financings, mergers and acquisitions, and cross-border transactions.

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As a boutique firm with attorneys located in both the U.S. and China, Pillar Legal is uniquely situated to advise international clients on U.S. market entry and regulatory compliance. Whether you are coming from China, Europe or elsewhere, we can help you navigate the various legal requirements to enter the U.S. market.

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Our founder lived and worked in China for over a decade, serving as general counsel for Shanda, China’s then leading online game company. Our firm was “born” in Shanghai and continues to have an office in the city even after we established our U.S. office in San Francisco.

We regularly assist international clients with their China market entry and regulatory compliance matters, as well as financings, investment and mergers and acquisitions.

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HOW TO WORK WITH US

As a boutique firm we are able to offer various engagement models to
meet customer needs and strive for price certainty and transparency.

HOW TO WORK WITH US

As a boutique firm we are able to offer various engagement models to
meet customer needs and strive for price certainty and transparency.

PRE-PAID HOURS PACKAGE

Quarterly and annual service packages with committed hours to provide ongoing general legal support at discounted rates. Ideal for startups or larger companies seeking regular external legal support.

Standard Hourly Rate

Traditional charge-by-hour legal services with upfront cost estimates for material financings, mergers and acquisitions or other customized projects.

Fixed-Fee Legal Services

Fixed-fee pricing for standardized legal services such as company formation, equity compensation plans, privacy policies and terms of service, as well as other projects with a clear and predictable scope of work.

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OUR CLIENTS

Take Two Interactive
Electronic Arts
Vickers Venture Partners
Imagine Worldwide Ltd
Plushie Dreadfuls
Wargaming
Kabam
Zynga
Perfect World
Hypergryph
iNutan
Yodo1
Leyou
Seasun Games
SOS Ventures
Orbit Startups
New Campus
Super World
Arc Games
Wizards of the Coast
Lingokids
City Data
Vericant
Pixeland
KingSoft
ArenaNet
Improbable
Petal
SixtyFive02
Square Enix
Ubisoft
Gaggle Studios
Frost Giant Studios
Skystone Games
Resolution Games AB
eHi Car Services
CheetahMobile
KingSoft
Giant Interactive
iDreamsky Games

Christine Taarup

Former General Manager and Chair of the Board of Eidos Shanghai, a Square Enix company, and former Business Development Director of Square Enix Europe

Greg Pilarowski is the best sparring partner one can have when doing business in China. Greg is an excellent lawyer and a very pleasant human being, he masters bilingual and dual cultural (Chinese – English) negotiations, and Greg has an extraordinary insight into the Chinese Games and Entertainment industry. Greg has finalized publishing agreements for me and guided my actions while I headed Eidos Shanghai, and he has beautifully educated our staff and sub-contractors in the importance of IP protection.

Jazy Zhang

Former CFO of Giant Interactive Group Inc.

Greg is one of only a few lawyers who have in-depth knowledge and experience in connection with the video game industry in China and in the U.S. I have had the pleasure of working with Greg in connection with negotiating multiple online game licenses with major players in the U.S. and South Korea to localize and publish their games in China. Greg understood the technical aspects of games and was able to guide us through certain challenging contract provisions to maximize protections for us.

Stefano Corazza

Former CEO of Mixamo

I worked with Pillar Legal for several years as the CEO of Mixamo (acquired by Adobe Systems). With Pillar Legal we negotiated some of the business’ key licensing agreements with large public companies who were often represented by much larger law firms. Pillar Legal’s deep knowledge of the software licensing space and unique responsiveness and adaptability made it possible for us to close many important deals in a very timely and cost-effective way. As a business owner it makes a big difference when you know you can trust the work of your attorneys.

William Bao Bean

General Partner at SOSVentures and Managing Director at China Accelerator and Mobile Only Accelerator (MOX), former Managing Director at Singtel Innov8

I cannot say enough good things about Greg and the Pillar Legal team. They are bi-coastal (San Francisco – Shanghai), bilingual and bicultural. I’ve done over 40 venture deals with Greg over the last 8 years on the investment, sell and buy side, and I often highly recommend that our portfolio companies utilize Pillar Legal for their legal needs.

American McGee

Co-founder and CEO of Spicy Horse Games, creator of American McGee’s Alice

Greg’s unique experience with and knowledge of China-specific game industry contracts, negotiation strategies, and business practices were essential in the formation and ongoing operation of Spicy Horse’s Shanghai development studio. His thoughtful approach to costs, near round-the-clock accessibility and proven expertise have earned my complete trust and hearty endorsement.

Bill Wang

Vice President and Head of Global Business Development at Perfect World

Greg is one of the best legal professionals we have worked with. His analytical ability and years of experience in the video game industry enables him to provide thoughtful, thorough, and creative legal advice. He listens carefully to client questions and he responds quickly and clearly with analysis and advice aimed directly at the issue. Greg understands our business needs and is a valuable advisor to Perfect World.

Chen Tianqiao

Founder of Shanda

Greg served as the first general counsel of Shanda, helping to complete our IPO and Nasdaq listing along with numerous acquisitions and key licensing agreements. In addition, Greg led our legal team in winning a key litigation relating to our core product. Greg and I have always spoken to one another in Mandarin, and over the years he has used his understanding of both China and the U.S. to help guide us through many international legal matters. I have confidence in his judgement and value his advice.

Peter Tseng

Vice President and General Manager Asia F2P Publishing at Electronic Arts

Pillar Legal has served as one of our key outside counsel for China matters since 2009, representing EA in connection with numerous game license agreements and strategic partnerships. The Pillar Legal attorneys have a deep understanding of China’s regulatory environment along with the concerns of international companies, which they use to help find practical solutions to the challenges of doing business in China. We are glad to have them on our team.

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US OFFICES

San Francisco Office
201 Spear Street, Suite 1100
San Francisco, CA 94105
Phone: +1-415-463-4997

San Diego Office
8910 University Center Lane, Suite 400
San Diego CA 92122
Phone: +1-415-463-4997

CHINA OFFICE

Shanghai Office
Kerry Parkside, 1155 Fangdian Rd., 4th Floor
Pudong District, Shanghai 201204
Phone: +86-21-5876-0206

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