Is Apple China Removing Ad-Only Games?

April 27, 2022

Apple Inc. (“Apple”) recently began removing from its China App Store mobile games that monetize only through in-game advertisements (“Ad-Only Games”) if the game does not have the required game approval number issued by the National Administration of Press and Publication (国家新闻出版署) (“NPPA”). Previously, unapproved Ad-Only Games were one of the few types of games that Apple did not remove from the China App Store when Apple began enforcing the game approval requirements in the summer of 2020.

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